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Πρόγραμμα Πλαίσιο:

EU-JAPAN - DISTRIBUTION & BUSINESS PRACTICES IN JAPAN

Σύντομη Περιγραφή:

Japan still presents the biggest business opportunity in the Far East. By learning about the Japanese way of achieving customer satisfaction, DBP course participants will acquire practical tools useful for building an effective marketing strategy for the Japanese / Asian markets.
Distribution and Business Practices in Japan is a practical training mission in Japan for EU managers responsible for their company’s marketing strategy. The course is focused on 'Business Strategy for Customer Satisfaction in Japan: Creation of Added-Value in Retailing and Marketing'.
The purpose of the mission in Japan is:
- to see how Japanese companies meet customer demand through high-quality service levels and how they implement the Customer-first strategy,
- to identify trends and needs that influence consumer interest in Japan,
- to assess the impact of economic, social and cultural factors to enable managers to forecast demand,
- to acquire up-to-date information on the sector to utilise the marketing strategy in global retailing,
- to acquire a practical understanding of the overall Japanese distribution system,
- to learn innovating to maximise customer satisfaction as a business-value creator.
Distribution and Business Practices in Japan lasts 5/7 days and consists of lectures, seminars, case studies, field trips and visits to wholesalers, distribution centres and retailers such as convenience stores, general merchandise stores and supermarkets.
The Courses dates are 2-9 March 2008. The EU-Japan Centre covers all costs directly related to the programme (i.e. lectures and seminars, group study trips,including travel outside Tokyo). Participants’ companies will be expected to pay for travel costs to and from Japan as well as living expenses in Japan including accommodation.

Κατηγορίες:

Εκπαίδευση και Κατάρτιση
Εμπόριο
Επιχειρήσεις και Βιομηχανία

Δικαίωμα Συμμετοχής:

Ιδιωτικός Τομέας
Μικρομεσαίες Επιχειρήσεις (ΜΜΕ)

Ημερομηνίες υποβολής προτάσεων:

Πρόσκληση Υποβολής Προτάσεων: 27/08/2007   Λήξη Υποβολής Προτάσεων: 12/12/2007

Επικοινωνία:

EU-Japan Center, European Office, Céline Godart, c.godart@eu-japan.eu

Ιστοσελίδα:

http://www.eujapan.com/europe/dbp.html

Συνδέσμοι:

Application form: Εμφάνιση | Download

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